Never Stop Running
Running shoe companies always have great ads, but this Nike spot earned “Ad of the Day” from Adweek.
There are associated video bits at the link above.
Categories: What's New Tags: adweek, nike, some time together
The Art of Running
Nike wanted to promote a new shoe line, so it commissioned a design team from YesYesNo to turn Nike+ GPS data into artwork. They then etched the results onto custom-made shoe boxes. The results were kind of trippy.



I’d like to see what they’d make of this hilly course I ran a couple of weeks ago.
Categories: What's New Tags: nike, yesyesno
Hand-Me-Downs
Olympic sprinter Lauryn Williams switched to Saucony as her sponsor, which means she has to ditch all that Nike gear she accumulated throughout the years. So she’s selling off about 250 items of apparel, “gently or never used,” and donating the proceeds to Fun4Kidz, a charity that promotes literacy through sports for underprivileged children.
If you want some stuff, you need to head over to Williams’s official web site - http://laurynwilliams.net/ – and send your request. Remember, though, Williams is a little over 5’3″ and, uh, muscular.
Categories: What's New Tags: Fun 4 Kidz, lauryn williams, nike, saucony
Kara Goucher Goes Shopping
Kara Goucher won the inaugural Chicago Rock and Roll Half Marathon yesterday in 1:08:05, beating everyone, including the men.
Perhaps it is her devotion to training that leads to such success:
“When her flight to Chicago was delayed by three hours last Thursday, she went to the Nike store located inside the Portland airport, picked up shoes and running clothes, and did a 40-minute run along Airport Way so that she didn’t waste the extra time in the terminal.”
Good thing her specialty isn’t the javelin.
Categories: Columns Tags: chicago rock and roll half marathon, Kara Goucher, nike, shopping


