Posts Tagged ‘nike’

Cool or Depressing?

Nike has built a 200-meter track – shaped like a shoe, of course – in Manila that is surrounded by LED lights and a wall upon which an avatar of your previous lap is projected. You can then race against yourself, or at least yourself’s last lap.

It might bring a momentary sense of accomplishment to beat your last lap, but since that becomes your new benchmark, you’re doomed to chasing yourself until you inevitably watch your past self leave you in the dust. For someone my age, that’s too gloomy a metaphor for my actual running history.

Be the first to comment - What do you think?  Posted by Mike - May 25, 2017 at 10:23

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Sometimes Positive Thinking Doesn’t Get It Done

This is an oldie but goodie, for those days when you really don’t want to run.

Be the first to comment - What do you think?  Posted by Mike - January 17, 2013 at 11:27

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Frequent Runner Miles

Nike has a promotion in Mexico that allows runners to bid for running gear by using kilometers run instead of money.

It requires using a Nike + account, but otherwise you just need to run an awful lot. This video explains (English subtitles):

Be the first to comment - What do you think?  Posted by Mike - May 14, 2012 at 08:44

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Never Stop Running

Running shoe companies always have great ads, but this Nike spot earned “Ad of the Day” from Adweek.

There are associated video bits at the link above.

2 comments - What do you think?  Posted by Mike - October 26, 2011 at 08:19

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The Art of Running

Nike wanted to promote a new shoe line, so it commissioned a design team from YesYesNo to turn Nike+ GPS data into artwork. They then etched the results onto custom-made shoe boxes. The results were kind of trippy.

I’d like to see what they’d make of this hilly course I ran a couple of weeks ago.

Be the first to comment - What do you think?  Posted by Mike - April 29, 2011 at 10:35

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Hand-Me-Downs

Olympic sprinter Lauryn Williams switched to Saucony as her sponsor, which means she has to ditch all that Nike gear she accumulated throughout the years. So she’s selling off about 250 items of apparel, “gently or never used,” and donating the proceeds to Fun4Kidz, a charity that promotes literacy through sports for underprivileged children.

If you want some stuff, you need to head over to Williams’s official web site – http://laurynwilliams.net/ – and send your request. Remember, though, Williams is a little over 5’3″ and, uh, muscular.

Be the first to comment - What do you think?  Posted by Mike - June 10, 2010 at 09:55

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Kara Goucher Goes Shopping

Kara Goucher won the inaugural Chicago Rock and Roll Half Marathon yesterday in 1:08:05, beating everyone, including the men.

Perhaps it is her devotion to training that leads to such success:

“When her flight to Chicago was delayed by three hours last Thursday, she went to the Nike store located inside the Portland airport, picked up shoes and running clothes, and did a 40-minute run along Airport Way so that she didn’t waste the extra time in the terminal.”

Good thing her specialty isn’t the javelin.

Be the first to comment - What do you think?  Posted by Mike - August 3, 2009 at 09:47

Categories: Columns   Tags: , , ,